Clicks without orders
Irrelevant or loosely matched searches spend budget without converting.
Amazon Sponsored Products management.
We manage Amazon Sponsored Products targeting, search terms, bids, placements, and budgets. Campaigns are organized by product and search intent, with spending limits based on conversion, margin, and stock.
Brands that have trusted PPC Amplify
Getting clicks. Still waiting for the right orders?
Unrelated searches, expensive placements, and mixed campaign budgets can bring clicks without enough orders.
We trace spend to search terms and advertised products, then review conversion and margin before changing bids or budgets.
Put your Sponsored Products budget where it has a reason to work.
Sponsored Products sits close to the purchase decision. Strong targeting puts a relevant offer in front of the right shopper; weak targeting pays for attention the listing cannot convert.
Good targets run out of budget
New keyword tests and proven searches share a budget, making spending harder to control.
Campaign averages hide weak placements
Top-of-search and product-page traffic can have very different costs and conversion rates.
Amazon Sponsored Products strategy, built around your products.
You do not need to bid on every search. We look for the terms that fit your products, then decide which deserve more budget and which are costing you orders elsewhere.
Find relevant searches
We start with your products and the searches shoppers actually use. Keyword research gives us a starting point; your search-term reports show which queries deserve a closer look and which are a poor fit.
Review the cost of each sale
An expensive click is not automatically a bad click. We compare conversion and ACoS with the margin on the advertised product, then adjust bids, placements, and negative targets around what the account can afford.
Develop proven targets
When a search term converts, we can give it more deliberate targeting and its own bid. We keep checking demand, competition, and stock so yesterday's winner does not quietly become tomorrow's wasted spend.
Track Sponsored Products ACoS, conversion, and margin.
Sponsored Products is a cost-per-click format; a cheaper click is only useful when it brings the right shopper.
Search-term conversion
Which searches lead to orders for each advertised product?
Placement performance
Which placements convert at an acceptable cost?
Product margin and stock
Can the product support the advertising cost and additional orders?
Sponsored Products management questions
Questions about the service and what is included.
Do you use automatic campaigns?
When they serve a purpose. Automatic targeting can help surface demand, but its findings need to be reviewed, refined, and moved into a more controlled structure when appropriate.
Can Sponsored Products help a new listing?
They can help a listing gain visibility. We first review the product page, pricing, reviews, and inventory so the traffic has a fair chance to convert.
How do you decide which products get budget?
We weigh demand, margin, conversion readiness, stock position, and the role each product plays in the catalog. Equal budget rarely means equal opportunity.
Ready for a closer look?
Talk to PPC AmplifyDiscuss your Amazon PPC campaigns.
Tell us what is happening in your account. We will discuss the campaign work or audit you need.