One template for two different stores
Japanese and Australian shoppers use different search language and product comparisons.
Japan and Australia · Amazon advertising
Amazon Japan and Australia PPC management.
Japan and Australia need separate Amazon PPC plans. We review local search terms, listings, prices, stock, and seasonal demand, with budgets and results tracked in JPY and AUD.
Brands that have trusted PPC Amplify
Where the work begins
Japan and Australia advertising: separate market plans.
We assess each store separately so keywords, budgets, and expectations match the products available there.
Ads launch before the offer is ready
Check local listings and product availability before paying for more traffic.
Currencies and seasons are mixed
Keep JPY and AUD budgets separate and plan for the shopping calendar in each market.
The approach
Japanese and Australian targeting, budgets, and reporting.
Review each store on its own, then build local keyword targets and spending limits.
Check products in each store
Review listings, prices, stock, and margins separately for Japan and Australia.
Research local searches
Use each marketplace's search-term and product data to choose relevant targets.
Set separate test budgets
Keep JPY and AUD spend and results separate so each campaign can be assessed.
In this store
Localize search terms, stock, and campaign measurement.
Amazon Japan
Japanese-language search and local product expectations deserve their own targeting and detail-page review, with spend assessed in JPY.
Amazon Australia
Australian search phrasing, AUD economics, availability, and local seasonal demand inform the campaign plan.
Relevant services
Amazon PPC services for this marketplace.
Choose campaign management or an account audit based on the help you need.
Sponsored Products
Keyword and product targeting, search-term reviews, and bid management for Sponsored Products.
Sponsored Brands
Sponsored Brands targeting, product selection, and campaign management using your approved assets.
Account Audit
An independent review of Amazon PPC spend, targeting, campaign structure, and the fixes to prioritize.
Amazon Japan / AU advertising questions
Questions about targeting, budgets, and campaign management in this market.
Can Japan and Australia share one campaign plan?
They can share reporting principles, but targeting, budgets, product priorities, and learning should be managed separately.
What is the first step in a new store?
Confirm that the advertised products are available, competitive, and ready to convert, then set a learning plan for Sponsored Products.
Is DSP always part of the plan?
No. We consider broader media only when the audience opportunity, available assets, budget, and measurement case justify it.
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Talk to PPC AmplifyDiscuss Japan and Australia PPC support.
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