Expensive, loosely matched searches
Broad targeting can attract searches with little buying relevance. We review queries and separate new tests from proven targets.
United States · Amazon advertising
Amazon US PPC management for growing catalogs.
We manage Amazon US PPC across Sponsored Products, Sponsored Brands, display ads, and suitable DSP campaigns. Targeting and budgets are based on US search data, product conversion, margins, and available stock.
Brands that have trusted PPC Amplify
Where the work begins
Amazon US advertising: cost, competition, and conversion.
We review search terms, placements, and product conversion to find where additional spend is going.
The same budget rules for every ASIN
Different prices, margins, conversion rates, and stock levels call for different spending limits.
Ad sales hide the wider result
Compare attributed sales with total product sales and margins before increasing the budget.
The approach
US campaign structure, targeting, and budget control.
Review the US account, separate campaign objectives, and track the effect of budget changes.
Review the current account
Check targeting, search terms, placements, product conversion, stock, and margins.
Set campaign objectives
Separate product search, brand campaigns, display audiences, and any DSP activity.
Adjust and document spend
Explain bid and budget changes, then review their effect on costs and orders.
In this store
Plan US bids around product margin and stock.
Use Amazon.com data
Review US-dollar budgets and product-level results using searches and competition in the US store.
Relevant services
Amazon PPC services for this marketplace.
Choose campaign management or an account audit based on the help you need.
Sponsored Products
Keyword and product targeting, search-term reviews, and bid management for Sponsored Products.
Sponsored Brands
Sponsored Brands targeting, product selection, and campaign management using your approved assets.
Account Audit
An independent review of Amazon PPC spend, targeting, campaign structure, and the fixes to prioritize.
Amazon US advertising questions
Questions about targeting, budgets, and campaign management in this market.
Can you review an existing Amazon US account?
Yes. The account audit is a useful first step when campaigns are already running and the next priorities are unclear.
Which ad formats should a US brand start with?
That depends on product readiness, existing demand, and budget. Sponsored Products is often a practical starting point; other formats need a defined job.
Do you guarantee lower ACoS?
No. We set targets from your margin and growth goals, then review ACoS alongside sales volume and other account signals.
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Ready to plan this market?
Talk to PPC AmplifyDiscuss your Amazon US campaigns.
Tell us which products and marketplaces need advertising support.