DSP spend has no defined objective
The account is buying media without a clear audience, budget, or way to assess results.
Amazon DSP advertising and campaign management.
We assess whether Amazon DSP fits your goals, budget, assets, and account access. For an agreed campaign, we manage audience planning, media budgets, delivery, and reporting alongside your sponsored ads.
Brands that have trusted PPC Amplify
A bigger audience should start with a better plan.
DSP offers scale, audience controls, and access to a wider range of media. It also asks for a strong objective and careful interpretation of results.
We evaluate the opportunity before activation, including the product margin, audience need, available assets, budget, and how DSP will complement sponsored ads.
Decide what Amazon DSP needs to add before adding the spend.
Amazon DSP offers broader audiences and inventory than sponsored ads. The extra reach is valuable only when the objective, audience, creative assets, and measurement plan are ready.
Different objectives share one report
Prospecting and reengagement results are combined even though the campaigns serve different purposes.
Attributed sales are treated as extra sales
Reported ROAS alone cannot show how many orders would not have happened without the ads.
Amazon DSP strategy that starts with the business case.
DSP can give your brand more ways to reach shoppers, but adding another channel is not a strategy on its own. We first establish who you want to reach, why DSP fits, and how the spend will be assessed.
Check readiness
Before recommending a launch, we review account access, budget, available assets, and the audience opportunity. If those pieces do not support a useful campaign, that needs to be clear before media spend begins.
Plan the campaign
Each audience gets a defined objective, relevant destination, and spending limits. We plan around the inventory available to your account, then manage pacing and frequency as the campaign runs.
Explain the results
We explain reach, engagement, and attributed sales in the context of the campaign's objective. That includes the limits of the reporting: an attributed purchase alone does not prove the ad created an additional sale.
Measure DSP reach, frequency, and attributed results.
Report on what the available data shows, including the limits of attributed sales.
Reach and frequency
How many shoppers are reached, and how often do they see the ads?
Engagement and orders
Review clicks and attributed purchases for each campaign objective.
Total account performance
Compare DSP spend and results with sponsored ads and total product sales.
Amazon DSP advertising questions
Questions about the service and what is included.
Does every Amazon seller need DSP?
No. DSP is valuable only when the audience opportunity and available resources justify it. We start with that assessment.
Is DSP the same as Sponsored Display?
No. Amazon DSP is a programmatic buying solution. Display ads through sponsored ads are a different workflow within Amazon's broader display offering.
Do you provide video or display creative?
No. We plan and manage the media. Creative assets are supplied by your team or a production partner.
Ready for a closer look?
Talk to PPC AmplifyDiscuss your Amazon PPC campaigns.
Tell us what is happening in your account. We will discuss the campaign work or audit you need.