Costs changed, but the cause is unclear
The team cannot tell whether targeting, bids, placements, or product conversion caused the change.
Amazon PPC account audit with clear next steps.
Our Amazon PPC account audit reviews search terms, targeting, campaign structure, bids, budgets, and product conversion. You receive the findings, recommended fixes, and a clear order for addressing them.
Brands that have trusted PPC Amplify
Something is holding the account back. Let's find it.
A rising ACoS can have several causes: irrelevant searches, expensive placements, lower conversion, or changes in your offer.
We trace the results back to campaigns and products, then separate immediate fixes from changes that need testing.
An Amazon PPC audit should tell you what to fix first.
We review campaign setup, targeting, and product performance to identify likely causes and prioritize the fixes.
Too many fixes, no order
Recommendations arrive without explaining which issue to address first.
A rebuild ignores what already works
Existing search-term and product data is overlooked when planning a new structure.
Follow the spend. Find the cause. Prioritize the work.
You should leave an audit knowing what to change, not just holding a longer spreadsheet. We connect the account findings to your products and put the most useful next steps in a clear order.
Inspect the campaigns
We follow the spend through campaigns, search terms, targets, and placements. The aim is to find where overlap, irrelevant traffic, or budget allocation is making the account harder to manage.
Check product performance
Sometimes the campaign is only part of the problem. We compare advertising results with product conversion, margin, stock, and listing readiness before recommending changes to bids or targeting.
Rank the recommendations
You get a distinction between fixes supported by the data, ideas that need a controlled test, and larger changes that need planning. Each recommendation explains the issue and why it belongs in that priority order.
Turn PPC audit findings into an action plan.
See which recommendations the account data supports and which require further testing.
Wasted spend
Which searches, targets, or placements spend without enough relevant orders?
Missed opportunities
Which relevant searches or products are receiving too little attention?
Priority fixes
What should change first, and what evidence supports that recommendation?
Amazon PPC audit questions
Questions about the service and what is included.
Do we have to hire you for ongoing management?
No. An audit can stand on its own. If an ongoing partnership makes sense afterward, we can define that separately.
What access do you need?
We need appropriate read access to the relevant advertising and retail data. We will confirm the exact scope before work begins.
Will the audit include a concrete action plan?
Yes. The point is to give your team a prioritized set of decisions, with the reasoning behind each one.
Ready for a closer look?
Talk to PPC AmplifyDiscuss your Amazon PPC campaigns.
Tell us what is happening in your account. We will discuss the campaign work or audit you need.