The landing page misses the search
Shoppers click an ad but arrive at a Store page or collection that does not answer what they need.
Amazon Sponsored Brands campaign management.
We manage Amazon Sponsored Brands targeting, products, bids, and landing destinations. Use your approved brand assets to promote a product range, direct shoppers to your Store, or run eligible video ads.
Brands that have trusted PPC Amplify
Your brand deserves more than a click to the wrong page.
A Sponsored Brands ad can attract attention and still lose the sale if its products or landing page do not match the search.
We review targeting, product selection, and the Store or detail page together. Branded searches and new shopper searches are reported separately.
Make the ad, the products, and the destination work together.
Sponsored Brands can introduce more of your catalog, defend branded demand, and send shoppers to a Store or product page. Each role needs a different audience, destination, and measure of success.
One targeting plan for every format
Video and product-collection campaigns need their own targets, assets, and performance reviews.
Branded sales hide limited discovery
Strong results on brand-name searches can conceal weak reach among shoppers new to the brand.
Sponsored Brands campaigns that tell one clear story.
A good Sponsored Brands campaign should feel like a natural next step for the shopper. The search, the products in the ad, and the page they reach need to tell the same story.
Set the campaign objective
We agree on what the campaign needs to do before choosing a format. Promoting a collection, introducing the brand to new shoppers, and supporting branded searches each call for a different targeting decision.
Match the destination
A click should land somewhere useful. We match the target to a relevant Store page or eligible product page and use the approved brand assets you already have. Video and design production remain a separate scope.
Review results by campaign
We keep branded and nonbrand searches separate when reviewing results. Search terms, spend, sales, and available new-to-brand reporting help us decide whether to change the bid, the product selection, or the destination.
Measure brand sales and new-to-brand signals.
Compare results by ad format, targeting, and destination. Keep branded and nonbrand traffic separate.
New-to-brand orders
Use available new-to-brand reporting to assess orders from shoppers new to your brand.
Landing-page conversion
Review whether the Store or product page converts the traffic it receives.
Sales across the range
Check which promoted products receive clicks and orders.
Sponsored Brands and video ad questions
Questions about the service and what is included.
Do you create images or video for Sponsored Brands?
No. This is an advertising management service. We use your approved assets and can identify where an asset or destination is limiting a campaign.
Do we need a Brand Store?
Some Sponsored Brands formats can link to a Brand Store, while eligible campaigns may direct to a product detail page. We select a destination based on the campaign goal and available setup.
How is Sponsored Brands different from Sponsored Products?
Sponsored Products promote individual listings. Sponsored Brands can present a broader selection or video and support discovery of the brand behind those products.
Ready for a closer look?
Talk to PPC AmplifyDiscuss your Amazon PPC campaigns.
Tell us what is happening in your account. We will discuss the campaign work or audit you need.