Sponsored Products account context
Imagine an established brand whose Sponsored Products budget has increased, without a clear explanation of the extra sales. Campaigns target similar products and search terms.
New keyword tests share budgets with proven targets. Products with different margins are managed under the same spending rules.
Search-term leakage and campaign overlap
We would map search terms and spend to each advertised product, then review overlap, irrelevant traffic, conversion, placements, and budget limits.
Product margin and stock would help determine whether a converting term could support more spend.
A prioritized Sponsored Products audit response
Give proven search terms focused targets and budgets. Keep new keyword tests separate and add negatives where the data supports an exclusion.
Set product-level spending limits using margin and conversion. Record changes and review the effect on costs and orders.
